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2020: Change
CHANGE is what’s happening. Not just to your company, but to the HVAC industry as a whole. From new technology and company management software to new marketing platforms and options for offering your services.
As people spent more time at home IAQ products that were once considered add-ons are suddenly top sellers, and high efficiency equipment was frequently out of stock. Manufacturers are incorporating AI in their products and offering virtual reality training.
And have you noticed how it’s also happening with your clients? Homeowners are searching for service in entirely different ways than they did even a few years ago. Could your grandparents have even imagined that they could just speak the words, “Find me someone to fix my furnace” and a small device in the corner of the room would do it for them?
They say change is the only constant. Here at CHANGE HVAC Marketing, we’d have to agree.
What will you change about your company this year? We’d love to hear your thoughts.