Follow Up

"We may be rocking a new name and attitude, but rest assured our ownership and experienced staff are still the same! We’ve added a few faces, expanded our digital services, upgraded our analytics, and created new educational tools for contractors. "

- Elaina Wellstead

Our new CHANGE HVAC brand comes with a host of custom services and resources for Distributors and Manufacturers

Resources for Distributors & Manufacturers

    • In-person class
    • Online class
    • Marketplace websites – customized to your distributorship.  A one stop interactive page that TMs can use to help contractors choose marketing tools that are pre-approved for co-op.
    • Turnkey marketing packages for your contractors, customized with your logo
  • Contractor Portal – single access point for resources, co-op balances, help desk, deadline reminders

Resources for your Contractors

  • Creative marketing tools that are pre-approved for co-op
  • Custom marketing consultations and annual marketing plans
  • Upgraded analytics to track their marketing efforts
  • A new automated chat service – perfect for smaller shops
  • Product Connection – product content for their existing websites
  • HVAC marketing blog, and more!

What's New

Our Automated Chat Service

Generating website leads is expensive. Your contractors want to capture as many web visitors as possible and turn them into customers.  Our fully customizable Automated Chat Service acts like a website’s personal customer service assistant.  The chat interacts with site visitors to meet their needs and convert them into paying customers.

Contractor MarketPlace

Eliminate unused (and poorly used!) contractor co-op.  Our one-stop interactive Marketplace websites make it super easy for TMs to help contractors choose effective marketing tools, that are pre-approved for co-op.  These sites are customized to your brand, and facilitated by CHANGE HVAC, so they’re hands-off for you!  And we know you like the sound of that.

Enhanced Reporting

Contractors are busy. If we want them to market wisely, use their co-op and succeed, we need to make it effortless. Our Contractor Marketing Dashboard is not like anything else out there. One login provides access to tracking from all their marketing efforts, marketing goal reminders, creative content, and a global overview of how all these things work together to increase sales.

Online Training

Check out the promo video for our new HVAC marketing class from CHANGE Courses, the training division of CHANGE HVAC Marketing.  This class is currently available on My Learning Center, and can be customized to your brand.  More classes available soon.  Call for details!

HVAC Marketing Book

Most HVAC contractors can fix a furnace with their hands tied behind their back. But marketing their company? That’s a different skill set entirely. This quick and entertaining read walks the reader through the fundamentals of HVAC marketing and provides a step by step formula to develop a unique brand, drive leads, and spend marketing dollars wisely.

Available on Amazon for $20.  Discounts on bulk orders.  Call for details!

As always, CHANGE can help with recruitment, contractor loyalty programs, regional media campaigns... and so much more!