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You’re super busy and don’t need more calls, but, trust us, silence is not an option
We hear it every year in the summer, phones are ringing non-stop, “Schedule Service” forms keep coming in, and you’re wondering where you can find a couple more hours in the day.
We get it, there are certain times of the year when marketing feels like too much and you can’t handle more work right now. Maybe it’s your busiest season, there’s a major weather event in your area, or customers are taking advantage of rebates/credits for new installs and you’re booked out weeks in advance. So, what do you do? Go dark?
Absolutely not.
Turning off your marketing is like turning off your porch light and hoping your neighbors still think you’re home. Now, more than ever, you need to remain visible, relevant, and connected. That’s where clever, “non-salesy”marketing tactics come into play. These are PR tools in disguise, and they come in many forms. Social media, both organic and paid, as well as email blasts, can be a great tool for this type of outreach.
Below are some ideas for when you need to keep your company front-and-center, but you’re not looking to sell right this moment.
1. Shine a Light on Your People
Instead of pushing products, showcase your team.
Celebrate work anniversaries, introduce new hires, or share a behind-the-scenes look of a typical day at your office. Customers will appreciate seeing the human side of your business.
[Editor’s Note: Sharing your team is a great way to boost morale internally and give your audience a reason to trust you. It’s a win-win.]
2. Highlight Community Outreach
Are you sponsoring a local event or sports team in the area? Maybe you’re donating to a worthy local cause, or even volunteering your time as a company-wide initiative. Whatever it is, be sure to share it. Not in a braggy way—but in a “this is what matters to us” kind of way. Your audience is more likely to support a business that supports others and the community.
3. Host a Q&A or How-To
Position your team as approachable experts online. Share tips, answer common questions, or bust a few myths about the industry. These kinds of posts build trust and keep your brand top-of-mind, even when customers aren’t ready to call.
4. Show Off Company Culture
Whether it’s a planned company picnic or an on-the-fly Friday morning donut run, sharing these moments on your social media pages is a perfect opportunity to do some non-marketing marketing. These types of posts are relatable, memorable, and also shareable! They make your brand feel less like a business and more like a neighbor.
5. Celebrate Customers
There are a couple ways to approach this: you can spotlight a loyal client, feature a fun testimonial, or share a “before-and-after” success story. Not only does this reinforce the value of your work, it gently reminds others of what they’re missing.
The Takeaway
Marketing isn’t always about making the sale.
Sometimes it’s just about showing up, staying top of mind, and building goodwill—so that when your audience is ready to buy, your name is the first one they think of.
So next time you feel like hitting pause on your marketing, don’t. Just change the message.